What is a ‘pop-up’?
A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.
What are the benefits of pop-up shops?
Testing a market
Pop-up shops are a great strategy to minimise risk in an unknown market. Not sure if your $50 lip kit will sell? Commit only to paying rent for a weekend or a week, rather than a year-long contract before you have sufficiently tested your market.
Creating Urgency
Selling a product or service for ‘limited time only’ creates a sense of urgency among consumers. It drives a ‘now or never’ mentality, encouraging customers to the forefront of the store immediately.