A pop-up shop is an ideal opportunity for brands to trial a temporary retail space.
Also known as “flash retailing,” they allow you to meet your current customers where they live and put your brand in front of new shoppers.Pop-up shops also a method of building sales without pouring more money into online customer acquisition. They can look like a regular store, but many brands use them to create a unique, engaging physical shopping experience. If you’re interested in testing out a retail presence for your business, but you’re put off by the financial risk and commitment of a permanent storefront, a pop-up shop could be the solution for you.
How much does it cost to open a pop-up shop?
Unfortunately, there’s no clear-cut answer for this question. Location, duration, and size are just a few of the factors that can determine the total cost of a pop-up. The sky’s the limit as far as how much you can spend, but you also can pull off a short-term pop-up for as little as $1,500.
It’s worth noting that experts predict pop-up shop costs will be significantly lower for 2021. Historically low commercial rent prices mean the bulk of your costs—rent—are more than 11% lower than they were in 2019.
💡 PRO TIP: If you want to lower the costs associated with opening a temporary retail location like a pop-up shop, consider renting your equipment such as your point of sale POS rather than buying it outright