How to Create an Effective Rental Property Listing That Attracts the Right Tenants
The key information you need to create an effective and attractive listing.
If you own a vacant space, getting it listed properly is the key to attracting the right tenants. Whether you’re leasing out a retail storefront, office, event space, or even a warehouse, the details you provide in your listing can make all the difference. The more information you include, the easier it is for potential tenants to see the value of your space and imagine their business thriving in it.
Here’s what you need to know to create a compelling and effective property listing.
1. Craft a Clear and Engaging Space Description
The description is your chance to make a great first impression. A well-written listing should answer the key questions a tenant might have at a glance.
What to Include:
- Size & Layout – Provide the total square footage and details about the space’s structure (open-plan, multiple rooms, mezzanine level, etc.).
- Best Uses – Clarify what the space is best suited for: retail, office, creative studio, event space, or a pop-up.
- Key Features – Highlight what makes your space unique. Does it have high ceilings, large windows, great natural lighting, an industrial feel, or built-in storage?
- Condition & Fit-Out – Is the space move-in ready, or does it need renovations? Does it come furnished, or is it a blank slate?
A strong listing should use positive, engaging language. Instead of “Small shop with one window,” try “A bright, intimate retail space with a large street-facing window, perfect for capturing foot traffic.”
2. Invest in High-Quality Photos
Great photos can make or break a listing. A visually appealing space is more likely to attract inquiries and serious tenants.
Photography Checklist:
- Well-lit photos showcasing the space from multiple angles
- Clear images of both the interior and exterior
- Photos highlighting special features such as unique flooring, exposed brick, or stylish lighting
- Pictures of nearby surroundings to show the environment
If possible, consider hiring a professional photographer or using a high-quality camera to ensure your space looks its best.
3. Detail the Location & Nearby Amenities
Tenants want to know where your space is and what’s around it. The right location can be a major selling point.
Key Location Details to Include:
- Foot traffic – Is it in a busy shopping district, near an office hub, or tucked in a quiet street?
- Accessibility – Proximity to public transport, parking availability, and walkability.
- Surrounding businesses – Are there cafés, restaurants, shopping centres, or other attractions nearby?
- Demographics – Who typically visits the area? Is it a younger, trendier crowd, corporate professionals, or families
The more insights you provide, the easier it is for potential tenants to evaluate whether the location suits their business.
4. Be Transparent About Pricing & Lease Terms
One of the biggest frustrations for tenants is unclear pricing. If you want serious inquiries, be upfront about the cost and any additional expenses.
Things to Clarify:
- Rental rates – Is pricing daily, weekly, or monthly? Do you offer flexible terms?
- Additional costs – Are utilities, Wi-Fi, and maintenance included?
- Deposit & fees – What are the requirements for securing the lease?
- Short-term vs. long-term options – If you’re open to both, mention it.
Clear pricing saves time and ensures you attract tenants who are genuinely interested and ready to commit.
5. Highlight Additional Perks
If your space has features that add value, don’t forget to mention them.
Popular Perks Tenants Look For:
- Furnished or partially furnished spaces such as retail racks, shelving, or office desks
- Wi-Fi and utilities included, saving tenants from dealing with setup
- Event-ready amenities like sound systems, stage setups, or lighting for event spaces
- On-site storage, which is a huge plus for pop-ups needing extra space
- Security and access control, including CCTV, alarm systems, or secure entry options
These details can be the deciding factor when tenants are choosing between spaces.
6. Make It Easy for Tenants to Reach You
Don’t let a great listing go to waste by making it difficult to get in touch. Ensure your contact details are easy to find, and be responsive to inquiries.
How to Improve Tenant Engagement:
- Provide multiple contact options such as email, phone, or even social media if applicable
- Respond quickly to inquiries to increase your chances of securing a tenant
- Be open to negotiations and flexible lease terms
How PopHub Can Help Boost Your Listing’s Visibility
Creating a compelling listing is just the first step. To attract the right tenants faster, you need the right exposure.
At PopHub, we help space owners like you get the most out of your vacant spaces by:
- Maximising visibility so your listing reaches businesses actively searching for spaces
- Optimising your listing with engaging descriptions and showcasing your space’s best features
- Connecting you with the right tenants by matching your space with brands looking for short-term opportunities
List your space with PopHub today and let’s get your space seen by the right people.
