Updated 23rd May 2024
Make your retail shop shine on PopHub.com.au by showcasing stunning photos and highlighting all your amenities. These details help customers determine if your shop meets their needs and makes it easier for them to choose you over the competition.
Adding High-Quality Photos
Photos are a crucial part of your shop’s listing. Here’s how you can use them to grab customers’ attention and drive more foot traffic and online sales.
- Showcase Your Shop at Its Best: Capture photos when your shop has the most natural light, tidy up the space, and remove any clutter to ensure a clean, inviting appearance.
- Craft Your Composition: Use a mix of wide-angle and close-up shots, centring the subject in the frame. Shoot at eye level for a natural perspective, avoiding any awkward angles.
- Provide a Visual Tour: Take photos of every area customers can access. Organize your photos by sections of the shop to give a clear idea of the layout and offerings.
Adding Every Amenity You Offer
When setting up your listing, select from a wide range of amenities to highlight what makes your shop unique. Ensure you include all the amenities you offer to help your listing stand out in search results and meet customer expectations.
Popular Amenities to Highlight:
- Free Wi-Fi
- On-site parking
- Wheelchair accessibility
- Air conditioning
- Restroom facilities
- In-store café or refreshment area
- Outdoor seating
- Kids’ play area
- Pet-friendly policies
- Loyalty programs
Revisiting Your Listing Title and Description
Your title and description are key to conveying what makes your shop special.
- Keep the Title Short: Use concise, descriptive words. For example, ‘Trendy Boutique in Downtown’ is clear and appealing. Capitalize only the first letter of the first word and proper nouns. Avoid emojis, symbols, and all caps.
- Highlight Special Features: Emphasize unique aspects of your shop, like ‘Eco-Friendly Products’ or ‘Exclusive Designer Collections’.
- Be Conversational: Write your description as if you’re chatting with a friend. Share the details you love most about your shop and what customers can expect when they visit.
Setting Shop Rules
Clear and concise shop rules help customers understand your expectations. Ensure your rules align with PopHub’s terms of service and policies.
Standard Shop Rules Include:
- Pets allowed or not
- Event hosting policies
- Smoking, vaping, and e-cigarette restrictions
- Quiet hours
- Operating hours
- Maximum capacity
- Photography and filming permissions
You can add additional rules in your listing settings if you have specific instructions that aren’t covered by the standard options.
Keep your listing up-to-date with fresh photos, new amenities, and revised descriptions to continually attract new customers and keep your regulars coming back.
By following these tips, you can make your retail shop stand out on PopHub.com.au, attracting more customers and boosting your sales.