Pophub offers a seamless online property leasing service to landlords and retailers, by creating a business-to-business portal in the niche market of short-term rentals. This will be achieved by using a platform similar to that of Airbnb and Uber, ultimately making the processes for landlords to list their properties and for retailers to find their new space, as simple as booking a hotel. Similar to these platforms, pophub.com.au is designed to revolutionise the real estate market, as a disrupter to a traditional non-adapting industry.
By taking on a flexible lease and looking at rentals in a more flexible way – a model dubbed “pay-as-you-go retail” – neither the landlord nor the brand are tied down long term and can continue to pivot and react to changes in the market. This is the beauty of a flexible lease, allowing fresh ideas to flow and both parties to make the changes needed to keep up with ever-changing consumer trends.
By treating stores as marketing tools rather than simply places to make sales, brands have access to a new channel that is directly comparable to online advertising. By allowing customers to experience and engage with the brand in-store, pop-up shops supported by innovative marketing ideas provide an experience that is worthy of being shared on social media, whilst expanding customer appetites for online shopping
Additionally, pophub.com.au will drive retail from a fixed cost into a variable cost for brands. This is extremely advantageous in the traditional retail market, and even more so in the current economy.