After you’ve determined what type of pop-up you want to have, you can begin deciding on a location. Knowing what your shop’s goals are is one important factor to consider.
If you’re looking to launch a new Trendy T-shirt Business , Then somewhere near similar prices and trend fashion might be best. If you’re trying to decide whether to make a permanent move into physical retail, use current sales data to figure out where most of your existing customers are.
The best thing is you can get it wrong and there is the flexibility to move to another location
Once you have a general area in mind, look at some other factors to help you zero in on an exact spot.
Nearby retailers and events occurring in the vicinity are other important considerations. Look to see if surrounding retail stores are complementary or competitive to what you’re offering. Complementary is good, but you may want to steer clear of direct competitors.
When established shops feel threatened by competing stores, you lose out on making a potential ally. Take the time to introduce yourself and establish a rapport with other shop owners in the area. From them, you can gain valuable information on what makes your shared target demographic tick.
Finally, one of the biggest considerations has always been foot traffic. Is the neighborhood or street you’re considering a high-traffic area? Are there plenty of people walking by the location you’re scouting—and, most importantly, are those people your target customers?
But buzzy downtown destinations may not be on the top of the list for some businesses. Following the pandemic, brands have increasingly popped up in local neighborhoods and suburbs. For example, in Brisbane, the most popular pop-up locations have been West-end Stones corner, Indooroopilly , Oxford street and James street, while Sydney’s top five are Oxford street, Bondi, Northern Beaches and George street Sydney cbd.
Following the pandemic, brands have increasingly popped up in local neighborhoods and suburbs.
Still, other brands are staying put in cities and adapting their experiences to accommodate a more cautious consumer mentality. Ultimately, it comes down to who your customers are, where they are, and how they want you to show up.